I do love a good smoothie and Innocent have been my go-to brand for the longest time. I love their flavours, especially the mango and passionfruit kind. Confession. I LOVE the carton kid's smoothies too!
To celebrate their 10 years anniversary (10yrs already?!) they have teamed up with model Lily Cole and The North Circular to design a collection of life-sized bobble hats inspired by the hats that appear on innocent smoothies bottles every November. Hand knitted by granny's in the UK, the full sized hats with dip dye style make a great winter warmer. I personally think it's such a great idea and I love how it matches the little hat on the smoothie, how CUTE?!
The big knit campaign will start on the 6th November and lasts until 29th November. For every be hatted bottle sold, 25p will go towards Age UK.
Have you tried Innocent smoothies before?