29 June 2012

Illamasqua Generation Q Sneak Peek


On Wednesday night I trotted down to soho for the Illamasqua event. This time they were giving us lucky few a sneak peek of their Autumn/Winter collection which does not launch until September! Driven by desire to constantly challenge the status of make up, they have come up with the idea of breaking rules, breaking boundaries and revolving the collection around the prejudice of age. Generation Q is a celebration of ageless beauty. Who says the older can't wear shimmer?
All the faces used in the campaign are not models, not young professionals but ordinary ageless people who embrace beauty. We were treated to a screening of behind the scenes, the making and the final message this collection is to voice. Pictured above is Evelyn, one for he faces for this collection. She is so cute and graceful, I literally wanted to bring her home.

The collection is made up of gorgeous palettes, lipsticks, lip glosses and more and due to this sneak peek being so advanced, the products are still processing! So we will have to wait a while before we can swatch and have a little play. Does this collection excite you?
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8 comments

  1. Great photos from the event.

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  2. I quite like the idea of the campaign, but how lucky of you to be able to attend the event!

    http://blog.dawnelia.com

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  3. I really love this collection, the pallets look gorgeous and the bright pink lipstick too!x

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  4. This sounds like such a great event and I love the sounds of this new collection, timeless beauty is something so important.

    http://www.rafflesbizarre.blogspot.com

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  5. Looks like it was an awesome event. The collection looks beautiful!
    - Keyta x

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  6. God the eyeshadow-palettes look nice! :)

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